Through its array of companies, Venevisión can sign an artist to its record label, promote the artist in its TV shows, sell the song as a ringtone, use the song as a soundtrack in its soap operas and put the artist on a concert tour.
''What Cisneros has been able to do brilliantly is create true synergy,'' says Jerry Haar, associate dean and business professor at Florida International University. ``It's a combination of management and vision.''
http://www.miamiherald.com/business_monday/story/457385.html
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