Editor & Publisher: How to be successful Latino publisher

"I believe much of the success of ImpreMedia, now the largest Latino publication holding company in the U.S., stems directly from its decision to allow its publications to maintain local strategic and tactical autonomy while building mission-level corporate synergies, especially in national advertising and shared special sections. The focus must first be on identifying the target audience and advertiser base, because if you start with oranges, you rarely end up with lemonade."

http://www.mediainfo.com/eandp/columns/shoptalk_display.jsp?vnu_content_id=1003729107