"But what he does know are gaps, those underserved pockets of the media market that present huge opportunities. By targeting the fast-growing but long-overlooked Latino market, Ulloa has grown Entravision into the No. 2 Spanish-language media company behind Univision. "You're looking for the hole," he says."
http://www.usatoday.com/money/companies/management/2007-12-23-ulloa_N.htm
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