What do you get when you cross the Energizer Bunny with popular Latin musicians? A couple of really long songs — and a new Hispanic marketing pitch.
The ads, which reached an audience of 6.2 million via Univision during the Latin Grammy airing, prominently displayed the address of a slick new website, www.sigueysigue.com — a Spanish translation of "going and going."
http://www.stltoday.com/stltoday/business/stories.nsf/manufacturingtechnology/story/34711041C35C21AB862573B1000E158D?OpenDocument
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