ArizonaDailyStar: Hispanic Marketing in Tucson, simply "Marketing."

Hispanic consumers no longer just a niche market

"Chances are that by 2015 — the year Latinos make up 50 percent of Tucson's population — businesses won't be devising "Hispanic marketing" plans.
By then, catering to this population will simply be called "marketing."
Just as Spanish is no longer considered a radio format — rather, the language of multiple formats — ad campaigns with a familiar face and language likely will be the norm, experts say."

http://www.azstarnet.com/dailystar/215447