Arturo Villar of Hispanic Marketing Weekly attempts a 2nd paid online newslettter.
"The younger generation is handier in English -- but the under-30s don't vote as much. English is more prevalent in some states, such as New Mexico, where Latino families go back generations. But sometimes it's smart to pitch in Spanish, on say, Univision, to reach a family member who may not even be eligible to vote, but who is a respected tía or an abuelo, an "influencer" of other family members and friends, says Villar."
http://www.washingtonpost.com/wp-dyn/content/article/2007/11/05/AR2007110501846_pf.html
My comments:
Hispanic Link Weekly Report, a bargain by any means compared to some of the pricey newsletters on the market, is most definitely a trusted source of this type of content. But I'm sure Arturo Villar will come up with something juicy for this new publication.
1 comment:
Hi Enrique!
If you're interested, there's a podcast interview with Luis Clemens, editor of La Política on my blog, Voices en español. The direct link is: http://spanish-podcast.com/2007/11/12/vee-002-la-politica/ In the interview, Luis Clemens gives his opinion about why some Republican candidates for president, like Rudy Guiliani and John McCain don't have campaign web sites in Spanish. Interesting stuff.
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