"One of the things you realize is that among Hispanics watching English-language television—which are largely Hispanics born here in the United States—very few of them live in an all-Hispanic world. They’re integrated into the rest of the world. They may be like Sara Ramirez on ‘Grey’s Anatomy’ or America Ferrera on ‘Ugly Betty’; they are one of the first, or one of the few, in their offices or in their workplaces. Dealing with that and seeing that experience mirrored is enormously resonant."
http://www.tvweek.com/news/2007/11/hispanic_interests_move_to_mai.php
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