Friday, November 2, 2007

MediaWeek: Univision rules Friday night, the otherwise lowest viewing night.

MediaWeek reports that Univision tops the ratings for Friday night, an evening when all other networks report weak viewing.
Here's the story:
http://mediaweek.printthis.clickability.com/pt/cpt?action=cpt&title=Univision+Owns+Friday+Night%2C+Again&expire=&urlID=24683371&fb=Y&url=http%3A%2F%2Fwww.mediaweek.com%2Fmw%2Fnews%2Frecent_display.jsp%3Fvnu_content_id%3D1003665206&partnerID=3621

Does anyone have a hypothesis?
Could it be that Latinos are more likely to relax at home on Fridays with family rather than go out to eat or pay for a movie?
What's your theory?

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