“Our real concern has not been the tool itself, but the sample and the compliance measures,” said Ceril Shagrin, an executive vice president for corporate research at Univision Communications, a major Spanish-language broadcaster, echoing concerns that young listeners and ethnic groups are not adequately represented in the meter ratings.
http://www.nytimes.com/2007/11/27/business/media/27arbitron.html?ref=business
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