"We think that investing in a U.S. network is important. We’re looking for available opportunities, since our interest in Univision never came to fruition, but we’re searching for other possibilities Televisa has to better deliver content and to more people."
- Televisa's Emilio Azcárraga Jean
"Beyond language translation, one needs to understand the cultural differences and preferences of the population. According to a study done by CapturaGroup and Idiom, Connecting With the US Hispanic Market Online, the attachment to their native culture is much stronger for U.S. Hispanics than it was for previous waves of immigrants, making us more a tossed salad than a melting pot."
"Multicultural marketers are doing more mobile marketing and are more interested in using social networks than their general-market counterparts."
"Why? Because research has found multicultural users, in particular Hispanics, more likely to be advanced users of cellphone technology and to more fully utilize the communication technology available."
"The largest U.S. brewer hopes to build more momentum among Latinos with a big marketing push, primarily backing Budweiser and Bud Light — the St. Louis company's signature beers. Forging tighter alliances with Latinos is a high priority because of their growing number, expanding buying power and evolving tastes."
"This (Latino) market is not a niche anymore — it's a mainstream market," said Ines Rodriguez-Gutzmer, Atlanta-based senior vice president at Ketchum, an international public relations and marketing agency. "There's a lot of crossover. … Do you like Shakira? Do you eat tacos? The influence of Hispanic culture is everywhere."
