San Diego Business Journal brings up every cliche in write-up on Latino marketing

"Call it poor business judgment on the part of an industry destined to go the way of the buggy whip, yet several of the nation’s largest companies still waver on marketing to the country’s Spanish-speaking population of some 44 million as of 2006, according to the U.S. Census Bureau."

http://www.sdbj.com/industry_article.asp?aID=67034659.557552.1629966.7659847.61140602.694&aID2=125373

My comments: Major Problems with story
• The writer equates all Hispanics with Spanish-speakers. Wrong.
• Refers to non-Hispanic as the primary source. Give me a break. Can't you find any Latinos to talk about Hispanic marketing.
• Refers to unsubstantiated reference to web metrics. Hey, it's my business; I should know.