"MySpace Latino, released in a trial version one year ago, was officially unveiled on April 11, 2008 in a new format. HispanicBusiness.com talked about the new offering with Manny Miravete, vice-president for News Corporation's Fox Interactive Media and the man in charge of building MySpace Latino's audience and corporate relationships. Mr. Miravete, born in Mexico and raised in the United States, came to Fox from previous work on AOL Latino and StarMedia Network. At AOL, he managed corporate partnerships, including media sponsorships, advertising integration, and cross-platform solutions within AOL brands. Here, Mr. Miravete discusses his vision for the MySpace Latino."
http://www.hispanicbusiness.com/news/newsbyid.asp?idx=99735&cat1=news
My comments: I spoke to a Fox exec more that two years ago that they had the data and the audience to pull this off. Too bad they hired someone with experience with hype machine Starmedia.
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