- Reason #1
- There is no single pan-Latino market
More than 10 years ago while I ran HISPANIC Online on AOL, a non-Latino business type admonished our print publication HISPANIC Magazine for not "going into Latin America." I had to hold back my laughter. Why would Latin Americans want to read an English-language publication about the minority status of "Hispanics" in the United States. The US federal government invented the term "Hispanic" to lump many nationalities into one super-group. We focused on the distinct experience of people in the United States. It's amazing that in US pop culture we cherish the differences between Anglo cultures - US, Australian, New Zealanders, English and Irish - but can't fathom the differences between Mexicans, Puerto Ricans, Spanish and Chileans.
More reasons this week.
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