The primary reason pan-Latino sites failed - Wall Street

Entrepreneurship drives business success. In this country, there's two kinds - one focused on creating value for customers and the other in the financial markets focused on changing numbers on spreadsheets. The former generates wealth by solving customer problems; the later extracts wealth by playing games with numbers.

The pan-Latino sites were not designed for the customers of media sites - end users and advertisers. See Reasons 1 - 5. A pan-Latino site does not address those issues. During the dot.com heyday, the pan-Latino sites I read about were obsessed with the public markets and creating the spin needed to fuel the psychology that would float the stock price.

In short, the customers of pan-Latino sites during the heyday were not Latinos or advertisers targeting Latinos, but investors looking for a quick return.