"Moving away from the telenovelas that are its tortillas and salsa, Mexican conglom Televisa is taking a cue from the U.S. with its upcoming dramatic series "Terminales.""
http://www.variety.com/article/VR1117989923.html?categoryId=2523&cs=1
Latino marketing is no stranger to irrational exuberance or outrageous hype.
"Moving away from the telenovelas that are its tortillas and salsa, Mexican conglom Televisa is taking a cue from the U.S. with its upcoming dramatic series "Terminales.""
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