Multichannel News: Startups target young Latinos in ways snubbed by Univision and Telemundo

"“Most Hispanics, especially tweens and teens, are bilingual, but the way they consume media is content-driven,” said María Badillo, senior vice president of programming for Sorpresa, which on Aug. 25 is premiering Karkú, a live-action TV series targeting Hispanic tweens and teens formatted as a telenovela. The Spanish-language series will air Monday through Thursday at 9 p.m. ET."

http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=495528