I keep hearing of start up banks focused on US Latinos. The idea makes as much sense to me as starting a Latino airlines. Banks are highly regulated industries in tough competition for accounts and loans. Why wouldn't a mainstream bank just offer better Latino service? It's a huge marketing opportunity. How could a Latino bank make money? It makes no sense to me at all.
You've got an entrenched number of competitors who can easily move into the market by getting a clue about Latinos.
Below is a story about a North Carolina operation that wants to cater to Latinos.
http://www.hispanicbusiness.com/news/newsbyid.asp?id=69317&cat=Business+News&more=%2Fnews%2Fmore-business-news.asp
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