MediaPost equates the number of Latinos with the number of people who need to use Spanish. Gag! Won't US marketers ever get it. This is the typical Anglo ignorance, thinking of Hispanics as foreigners.
Here's the story:
Multi-lingual blog posts
http://blogs.mediapost.com/search_insider/?p=558
Here's some commentary on US search in Spanish, written in Spanish.
http://www.searchmatters.net/2007/05/16/busqueda-hispana-el-que-llega-primero-al-rio-bebe-agua-limpia/#more-42
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