VivirLatino questions the hype that non-Latino executives have spun about hiring a Latino on the Sacramento Kings team - Francisco García. My guess is that a French guy on the Spurs dating and engaged to Eva Longoria has about the same ethnic appeal. It's a stretch. But non-Latino execs always seem to get excited about things that to me border on the offensive.
Vivir Latino's take:
http://vivirlatino.com/2005/11/07/garcia-latino-pride-or-latino-marketing.php
The original story from the Sacramento Bee.
http://dwb.sacbee.com/content/sports/story/13826698p-14667479c.html
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