Sunday, May 10, 2009

WashintonPost: Obama reaches out to Latinos in Spanish-language town hall

"The biggest test of Obama's commitment to the Latino community, however, may well come over the next few months as he chooses the next Supreme Court justice and decides how hard to push a comprehensive immigration reform proposal -- both issues of critical importance to the Hispanic community."

http://voices.washingtonpost.com/thefix/cheat-sheet/050809white-house-cheat-sheet.html?wprss=thefix

Saturday, May 9, 2009

NYT: The marketing of Mark Sanchez

"Sánchez has become extremely popular among Hispanics in Southern California, in particular Mexican-Americans who have embraced him as one of their own. In many ways Sánchez has already reached the level of support from the Latino community in Los Angeles that Oscar de la Hoya enjoyed at the height of his popularity. Granted, being a USC quarterback — and a successful one at that — is a big plus. But the Jets have a tremendous opportunity to capitalize on his popularity already by making the Jets the team of Latino America."

http://fifthdown.blogs.nytimes.com/2009/05/08/the-marketing-of-mark-sanchez-to-hispanic-fans/

Thursday, May 7, 2009

comScore: Among the top 100 online destinations for Latinos, only four are dedicated Latino sites.

In the April 2008 Comscore release, there were only four purely Hispanic oriented websites among the top 200 Websites. They were Univision.com, Batanga, Terra and Televisa Digital.

http://www.portada-online.com/html/website/paid/2009/042709/Analysis-Univision-Interactives-latest-Moves.aspx

Wednesday, May 6, 2009

Five Reasons why every American should enjoy Cinco de Mayo

Last Tuesday I tepidly celebrated Cinco de Mayo. A meet up group called Latin VIP invited a bunch of folks to a dance club with a largely African-American clientèle. The bar offered a drink special on Mexican beers, had a few balloons in the shape of cacti and hung up a couple of piñatas. The four-story place was packed on all four levels. This on a Tuesday night.


I enjoyed a few Tecates, but I can't say it felt particularly Hispanic.


Does anyone remember the band War, those 70s Latino rockers and their song Cinco De Mayo? I've never heard it. I kind of dig Liz Phair's song of the same name, Cinco de Mayo. I kinda wanted to hear either of those songs; they played some great salsa, but no one wanted to dance. Maybe its just me.


As Cinco de Mayos go, it was particularly uneventful.


As a young reporter, I once attended a Cinco de Mayo ceremony at the White House. The first George Bush, the senior, presided. I felt like a prop for a photo op. But that was kind of cool, the White House.


So why Cinco De Mayo?


Few know what it is:


Tuesday morning, I heard a dj from WAMU, the local NPR affiliate, call it “Mexican Independence Day.” Sorry, wrong. That's September 16th.


I think the funniest depiction of Cinco de Mayo I've ever seen was on a TV sit com – Girlfriends, a show about four African-American women and their trials and tribulations.


Joan, the leader of the band of girls, volunteered to a do a school play about the event. She dressed in a peasant costume, rode a fake horse and actually got some of the history right.


The day commemorates a successful battle in Mexico over the French on May 5th, 1862 in the Mexican state of Puebla. A rag tag group of Mexicans beat back the greatest military force at the time – an arm of Napoleon's army.


In Mexico, it is known as the Battle of Puebla.


Ok, so why Cinco de Mayo.


A lot of people have asked that question.


Here's one person who recently wrote into the Kansas City Star's “Diversity Diva.”


“Not to be funny, but I’m trying to figure out why people in America celebrate Cinco de Mayo. Is it even a holiday that has anything to do with our country? The company I work for has been having Cinco de Mayo activities for a few years. — Figuring Out Festivities “


So why should “figuring out festivities” celebrate Cinco de Mayo.


But what about other Latinos, ones who are not Mexican.


The AP ran a story this week quoting Latinos who complained the holiday favored Mexicans over all other Latinos.


A Salvadoran man in Seattle said: "Our kids go to this school system, and the school system is more preoccupied with Mexico's history, and not the rest of Latin America's, much less El Salvador's. They “the kids” came back celebrating Cinco De Mayo. That holiday means nothing to us."


Well in Mexico it's no big deal either.


In Mexico, Cinco de Mayo is not a federal holiday. It's celebrated only in the state where the battle took place – Puebla. But even there it's done with limited fanfare.


So why Cinco de Mayo.


It is a really just to market beer? Or give Anglo politicians a license to claim they recognize Hispanics. Or an exercise at schools on diversity?


Well no.


Historians have traced the 1st cinco de mayo celebrations in Los Angeles back to 1863, the year after the battle, at a time when California was firmly part of the United States.


As a reporter for the Austin American Statesman, I traced it back to a little town in south Texas called Goliad. The locals there believe they started cinco de Mayo. You see the general who led the battle of Puebla – Ignacio Zaragoza – was born there.


The Mexican-American community there - for all intents and purposes the community there – decided to celebrate a native son. They renamed the local social group from Sociadad Cuahtemoc, named after an Aztec general, to Sociedad Zaragoza, named after one of their own. From thence on, they celebrated Cinco de Mayo.


It became point of pride in this little south Texas town; a civic celebration of the local boy.


So I suggested by the title of speech that I'd give you five reasons to celebrate Cinco de Mayo; well I lied. There's only one; this is an American holiday.


Cinco de Mayo is as Mexican as Thanksgiving is English. Or St. Patrick's Day is Irish.


It's really about Americans who in the face of adversity took pride in their identity, but contributed to what is the United States.


So I give you one reason: Cinco de Mayo is an American holiday and its' about how all of us have become American, taking parts of our heritage and adding it to the fabric of the American experience.


Blessed few of us can claim heritage that traces to the native Americans from the United States. Each of us has ancestors who have taken their unique heritages and reshaped them into part of what it means to be part of the United States.


So with that, I say again, Cinco de Mayo is an American holiday.

AP story
http://www.google.com/hostednews/ap/article/ALeqM5hczDUaNYq9WO0oxiheFVH6UaOH9AD980AVLO0

Kansas City Star
Diversity Diva story
http://en.wikipedia.org/wiki/Cinco_de_mayo

Wikipedia reference
http://en.wikipedia.org/wiki/Cinco_de_mayo

Monday, May 4, 2009

NYT: comScore says Latino audience online grows

“The Hispanic market is a very attractive one for prospective marketers,” he said. “They know where to reach them, and those categories exhibit the highest level of engagement and interactivity.”

http://www.nytimes.com/2009/05/04/technology/internet/04drill.html?_r=1

Friday, May 1, 2009

AdAge: Univision exec explains growth in of all years - 2009

David Lawenda, Univision's president-ad sales and marketing, said, "We want to start with a word you hardly hear any more: growth."
  • Latinos account for more than one-half of all U.S. population growth
  • In New York, Latinos make up 26% of young adults and one-third of all mothers.
  • 77% of Hispanics speak Spanish at home
  • Univision ranks ahead of CBS among adults ages 18 to 34.
  • Latinos made up 46% of ticket sales on the opening weekend of the movie "Fast & Furious".

http://adage.com/hispanic/article?article_id=136397

WSJ: Profit at Televisa - Mexican media conglomerate - down 7.2% in q1

Mexican media company Grupo Televisa SAB (TV) said Thursday its net profit fell 7.2% in the first quarter on higher financial and other expenses, while sales rose on acquisitions and higher broadcast revenue.
http://online.wsj.com/article/BT-CO-20090430-711122.html