"Sánchez has become extremely popular among Hispanics in Southern California, in particular Mexican-Americans who have embraced him as one of their own. In many ways Sánchez has already reached the level of support from the Latino community in Los Angeles that Oscar de la Hoya enjoyed at the height of his popularity. Granted, being a USC quarterback — and a successful one at that — is a big plus. But the Jets have a tremendous opportunity to capitalize on his popularity already by making the Jets the team of Latino America."
http://fifthdown.blogs.nytimes.com/2009/05/08/the-marketing-of-mark-sanchez-to-hispanic-fans/
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