AdWeek: Hispanic market continues to grow

"Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast becoming the driver of the group's growth, with 88 percent of Hispanic children born in America, versus 61 percent of adults."

http://www.adweek.com/aw/content_display/news/agency/e3i26911e62ce1ee0f7f41748d31d4e42a0?imw=Y