Sunday, April 5, 2009

AdAge: Latino media buys up for '08, but down in 4Q by 5.7%

"Marketers increased their spending on Hispanic media a modest 2.5% in 2008 but cut spending 5.7% in the fourth quarter as the recession deepened, according to a ranking of the top 100 Hispanic marketers compiled with data from TNS Media Intelligence. "
http://adage.com/hispanic/article?article_id=135743

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