MediaLife: Latino internet use grows

Scarborough Research
1. The percentage of Hispanics with online access trails the national average generally, with only 54 percent online, compared to nearly 70 percent of the total U.S. population.
2. Hispanic users are 21 percent more likely to download digital content than the average adult user.
3. Forty-two percent of Hispanic users have downloaded some form of digital content over the past month, compared to 35 percent of the general internet population.
4. Music leads with nearly a third of Hispanic users downloading music the past month, compared with a quarter of the internet population generally.
5. This also highlights the rapid increase in broadband connections for Hispanics, which have grown from 13 percent in 2002 to 68 percent this year.
6. Overall Hispanics’ internet access has grown 13 percent since 2004, compared to an 8 percent growth rate for the web generally.

http://www.medialifemagazine.com/artman2/publish/New_media_23/The_scoop_on_Hispanics_on_the_web.asp