Thursday, December 4, 2008

AdWeek: Univision tries to create an online hit:

Univision and producers Endemol and Amistad Productions are developing an online telenovela with some big-name talent for 2009. The network said that the program is designed to incorporate product placements and other integrations, although a representative said no deals have been struck yet. The "Webnovela" is entitled Vidas Cruzadas (Crossed Lives) and will star well-known Hispanic actors Kate del Castillo and Guy Ecker. Carlos Sotomayor is the producer. The 15-episode


http://www.adweek.com/aw/content_display/inc/quickread/e3ie74177a2fee1ea6d5d0af89d4b1df57a?KeepThis=true&TB_iframe=true&height=310&width=600


My comments: Can you say broadcasting dinosaurs? These guys get TV; they don't get the web.

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