The Nielsen ratings company no longer measures Spanish language audiences separately from the general market. Univision has been regularly beating the four major networks in some prime-time slots and during newscasts. Has Univision has been able to convert its comparatively high ratings into ad dollars?
http://www.npr.org/templates/story/story.php?storyId=96249302
My comments: reporter Felix Contreras - a friend of mine - notes the new Nielsen ratings show Univision tops in broadcast ratings in urban markets such as Los Angeles. He reports this is a trend of the growth of Spanish language viewers. But it's also a trend that English-language viewers are no longer watching broadcast but rather scattering accross the web for tv or time shifting with DVRs such as Tivo. I myself watch from abc.com or hulu.com and use tivo.
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