I'm just about had it with mainstream marketing sites saying the same boring old story about how simply translating content is not enough. I have to say that simply writing trite stories about how Latinos are diverse. There needs to be more on case studies that provide more than anocdotal results. All I hear is the boring clichés featured in this story.
Link to the story:
http://www.adotas.com/2007/10/lost-in-translation-every-market-is-a-culture/
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