http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=67114
The article details a group's gallant effort to pressure Nielsen to account for the nativity of its Hispanic sample - something the advocacy group and I believe is a strong indicator of media language preference.
"Rose argues that Nielsen's general market sample--which now includes Hispanics and bases its estimates on 12.1 million Hispanic TV homes in the U.S. (11%)--"does not address the nativity issue." His belief is the sample places an inaccurate weight on foreign-born Latinos and hurts programmers like himself--and he wants Nielsen to change its methods in building the sample to better reflect the number of U.S. born Latinos who speak English."
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