Since 1996, I've been saying one tune; in the ultra segment-able world of the Internet, it's not enough to simply put content in Spanish or content about immigration in English on-line.
US Latinos in the United States do use mainstream tools on the Internet such as Yahoo, Google, AOL and Microsoft just as much as other Americans.
Hello!
So the questions for media are twofold:
What makes Latinos different than other consumers?
What makes targeting messages to Latinos different than other consumers?
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