Why is it non-Latino media executives think being Hispanic is about not speaking English.
The 1995 death of Tejano great Selena Quintanilla-Pérez and the success of an English-language commemorative issue - Selena 1971–1995, Her Life in Pictures - helped spurred People Magazine to launch People en Español.
Time Warner executives at the time pointed to the runaway success of the English-language commemorative issue about Selena as justification to launch the Spanish-language publication.
Oddly enough, Selena - born and raised in Texas - grew up with English as her first language, learning Spanish to launch her entertainment career in a country where all Latinos are defined as Spanish-speakers.
But the non-Latino executives thought being Latino was all about not speaking English. So we get People en Español, not better and less racist coverage in English.
Oh well, I guess this country will always think of Latinos as foreigners. As an at-least fourth generation Texan, it's quite disheartening.
More on Selena:
Wikipedia: http://en.wikipedia.org/wiki/Selena
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