Sunday, February 28, 2010
PBS: Latino history revealed in San Antonio missions
PBS series on National Parks reviews the San Antonio Missions. http://video.pbs.org/video/1185040258
Thursday, February 25, 2010
MediaPost: LatinosOnline, mostly in English
"Online Hispanics (excluding mobile) are primarily English-language dominant, meaning they are either U.S. born (second-generation), or came to the U.S. at an early age," says Maria Lopez-Knowles, SVP of MRM Worldwide.http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123178
Portada: StarMedia loses top exec.
"Juan Jose Nuñez,COO of Starmedia in the U.S and Latin America, yesterday left his position at the U.S Hispanic and Latin American Internet company."
http://www.portada-online.com/article.aspx?aid=5862
Nacho Hernandez of MexGrocer.com: Spanish not always needed to market to US Latinos
U.S. Latinos make up more than a third of Latinos on-line in the western hemisphere, have U.S. dollars, good jobs and mostly use English online, according to Nacho Hernandez, head of MexGrocer.com, a 10-year-old online Mexican food retailer based in San Deigo.
Hernandez, speaking on a panel at the Online Marketing Summit in San Diego on Thursday Feb. 25, 2010, said he started his business focused only on U.S. Latinos and only in Spanish. But he quickly found that the Anglo market also wanted to buy Latino products and that his original target market - U.S.Latinos - didn't mind an using English.
He said he compromised, building out an English language site, with Spanish translations available at the product level.
Hernandez also said most U.S. Latinos search in English, but those who search in Spanish offer a great opportunity for U.S. marketers.
Hernandez, speaking on a panel at the Online Marketing Summit in San Diego on Thursday Feb. 25, 2010, said he started his business focused only on U.S. Latinos and only in Spanish. But he quickly found that the Anglo market also wanted to buy Latino products and that his original target market - U.S.Latinos - didn't mind an using English.
He said he compromised, building out an English language site, with Spanish translations available at the product level.
Hernandez also said most U.S. Latinos search in English, but those who search in Spanish offer a great opportunity for U.S. marketers.
Tuesday, February 16, 2010
AP: Suit challenges Ca.'s anti-affirmative action prop
"It challenges the constitutionality of Proposition 209, a ballot measure approved by California voters in 1996 that prohibited racial or gender preferences in public contracting, education and employment."
http://www.google.com/hostednews/ap/article/ALeqM5iFVoX0Ou2IXE_FMy9DCl9qcpIrpgD9DTJSM81
Saturday, February 13, 2010
SanJoseMercuryNews: Fewer Latinos,Blacks,Women working in Silicon Valley jobs
"The trend is striking in a region where Hispanics are nearly one-quarter of the working-age population — five times their percentage of the computer work force — and when dual-career couples and female MBAs are increasingly the norm."http://www.mercurynews.com/breaking-news/ci_14383730
Friday, February 12, 2010
L.A.Times: LA Archbishop says he'll retire in a year; Church may seek a Latino replacement.
"The archbishop of the Los Angeles Archdiocese is about to turn 74 and has announced on his blog that this would be his last full year. Some speculate that the Vatican might be seeking a Latino."
http://www.latimes.com/news/local/la-me-mahony12-2010feb12,0,2108550.story
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