Mentors for Latino kids

White House needs Latino mentors for kids. http://blogs.wsj.com/washwire/2014/05/30/white-house-seeks-mentors-for-black-and-latino-youth/ Here's where you sign up. http://www.whitehouse.gov/my-brothers-keeper

Google has hired very few Latinos - only 3% of work force

From Fox News Latino: Google Workforce Only 3% Latino And Overwhelmingly White, Study Finds http://latino.foxnews.com/latino/money/2014/05/29/google-workforce-only-3-latino-and-overwhelmingly-white-study-finds/

NPR story on getting Latino kids into classical music.

I met Mandalit del Barco a few years back at a National Association of Hispanic Journalists session on digital media at the Fort Lauderdale Sun Sentinel building. Here's a nice piece she's done on getting Latino kids to appreciate classical music. How Do You Get Latino Kids Into Classical Music? Bring The Parents

NPR story on changes in Latino media

I've been saying for years that Latino marketing needs to evolve. The market place is changing finally, but I find it hard to believe Univision is accepting English language or US centric programming willingly. This NPR piece is a great overview that captures the breathe of the issues Latino marketers face without getting into much detail.

http://www.npr.org/2012/04/03/149845056/media-outlets-adapt-to-growing-hispanic-audience

Starmedia subsidiary fraud settlement

According to the complaint, Starmedia "misstated the quality and amount of the company's revenue" in 2000 and 2001.

Clickz report: Majority of Latinos with Internet access tap in via phones

Folks,

Latinos in the USA are a significant part of the smart phone audience.

From: Clickz: Latinos Leading the Mobile Web

• 65 percent of Latinos use their handset as their primary access to the Internet.
  
• more than 30 percent of iPhone users are Hispanic.
  
• From a language perspective, 52 percent of Latino smartphone users are English preferred with some Spanish, and 38 percent are Spanish preferred.

Source: Clickz

Former StarMedia exec settles with SEC

At the height of the hype of the Latino internet bubble in the late 1990s, I was certain the revenue was not there. For one, most of the Latinos online at the time, lived in the United States. For two, almost 100 percent of the advertising market and potential advertising market for Latinos online was in the United States.