I've been saying for years that Latino marketing needs to evolve. The market place is changing finally, but I find it hard to believe Univision is accepting English language or US centric programming willingly. This NPR piece is a great overview that captures the breathe of the issues Latino marketers face without getting into much detail.
http://www.npr.org/2012/04/03/149845056/media-outlets-adapt-to-growing-hispanic-audience
Sunday, April 8, 2012
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